Look at the same data in the same way as everybody else and you might just end up in the same place they do. Standard algorithms and process orthodoxy kill creative thinking. It’s the highway to homogenous
At Flipside Thinking we challenge assumptions, explore the imperfections and reject the routine. We help you find a fresh view and embrace an unstuck mindset that keeps you moving forward to new and exciting destinations.
Flip Input - Research and Vision
Progress demands fresh perspectives and inspired thinking.
We bring new data, alternative viewpoints, and uncharted angles into your brand thinking. This cognitive energy ignites the strategic problem-solving that propels brands beyond their competition.
Knowledge isn't power—it's the foundation of understanding. The deeper we dig, the clearer your path forward becomes.
Flipside Thinking - Smart Analysis
Human decisions emerge from the collision between our inner psychology and the cultural forces swirling around us.
Our analysis harnesses behavioural psychology, social science, and cultural theory to decode today's reality - and build tomorrow's opportunities. We don't just map the landscape; we tap into the hidden currents that can carry your brand to success.
At Flipside Thinking, "what" is never enough. We need the"why?" and the "how?"
Flip Out - Progressive Workshops
Business thinking has become dangerously predictable. Formulaic approaches feel safe, but they're silent killers of progress and competitive advantage.
Your existing biases are comfort zones in disguise. Our Flip Out process shatters these limitations by unleashing cognitive diversity and rewiring how you think and work. In a world enslaved to orthodoxy, thinking differently isn't just refreshing—it's a superpower.
Break free from the anesthetic of ordinary
Flipside Story
Over 25 years of insight and strategy expertise and experience has brought us here
Multiple award winning - for insight, innovation, client outcomes and presentation
UK and global reach
Specialising in brand strategy, communication development, behaviour change, audience understanding, UX / CX, innovation
Expertise in healthcare, financial services, tech, media, FMCG, alcohol - and anything involving human choice and decision making
It all comes together to help you escape average
72 Galloway Road, London W12 0PJ, UK